Redd's Apple Ale & Coor's Light “Halloween”

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The competition is strong during Halloween. While Redd’s is the best occasional fit to play in the space, there is a need for Coors Light to join in on the fun for volume.

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Objective: Motivate retailers to display Redd’s Apple Ale and Coors Light together without marrying the two brand equities and inspire cross-merchandising.

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Creative Role: Concepting and art direction