Molson Canadian “The Call of the Cup”

 

POP collateral & social media that creates excitement around the playoffs & pursuit of the Stanley Cup. Back labels on bottles facilitate debates amongst avid fans on issues that make or break a team's pursuit of The Cup. Social media is used to continue the debate & reward avid fans for participation in simple ways that acknowledge or advance their "Avidness".

​

Creative Role: Concepting and art direction