Home
Contact
Resume & Recos
Extras
More
Retail activation
Objective: Create awareness & create a unique celebration for Mr. Peanut's 100th Birthday Tour
Creative Role: Creative art lead, concepting, creative direction & art direction
Parking lot event featuring Mr. Peanut, the Nutmobile and activities to engage the consumer and create a celebration.
Merchandise giveaways & props used to dress-up the Mr. Peanut's 100th Birthday Celebration Tour.
Social media used to generate excitement & share the experience.
