PF Chang's “Bring The Sizzle”
Objective: Get frozen switchers to buy us on one more trip
Insight: She’s craving something flavorful and exciting in the middle of the week, but doesn’t know how to make it from scratch and going out seems like a hassle
Challenge: Cut through the multi-serve clutter and get on her list so P.F. Chang’s Home Menu
becomes her go-to for a break from the everyday
RTB: It gives her the sensorial experience she’s seeking
Creative Role: Provided conceptual thinking and art direction
Pre-roll & banner ads show how we satisfy the shopper's cravings for adventure when she seeks out cooking inspiration. Also reward the shopper for making bold choices through social media.
Utilize the blippar app to bring more discovery to the shopper's adventurous spirit. Bring the interaction to life.
Reward the shopper when she buys the whole Home Menu bundle with a FREE giveaway. Create an immersive experience in the frozen aisle at priority retailers.