J&J—Target Exclusive First Aid Kit

 

J&J and Target have a Build Your Own First Aid Kit (BYOFAK) program. The goal of the BYOFAK partnership is to drive preparedness & personalization, by letting the Target Guest customize his/her first aid kit and select relevant products to best fit their active lifestyle.

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The BYOFAK program has traditionally featured a “Designer Bag” along with Target Exclusive Band-Aids, which have matched the design of the “Designer Bag.”

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This design became TikTok famous after American TV personality and philanthropist Bethenny Frankel personally endorsed it in one of her TikTok videos. The video had over 102K views. And Bethenny said it was the cutest First Aid kit she had ever seen.

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Creative Role: Concepting, Art Direction and Production