Philadelphia Cream Cheese “4th of July Program”

 

Developed a 4th of July program that drives merchandising/displays. This program is driven by the Philadelphia Cream Cheese brick and had a promotional offer of 2/$3 with a consumer-facing recipe for the Philadelphia Fruit Pizza.

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Insight: Key customers of cream cheese also tend to be refrigerated dough buyers. Leveraging this insight the partnership of Philly + refrigerated sugar cookie dough is a huge win.

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Key Takeaway: Philadelphia cream cheese and refrigerated sugar cookie dough together create a simple and easy dessert for your July 4th gathering and all summer long.

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Creative Role: Concepting, art direction & photoshoot creative direction